Celebrating its 10th anniversary the MANvFAT weight loss through football project estimates that the total weight lost by players is 858,332.53lbs
The MANvFAT programme is designed for men with a BMI over 27.5 and uses football as a tool for weight loss and community support. Founded in 2016 by journalist Andrew Shanahan after a frustrating experience in a traditional weight-loss group, it now spans 157 clubs and supports 8,500 players a week across the UK.
Every player’s weight is tracked weekly, with goals awarded for weight loss, food tracking, and reaching health milestones. Those who gain weight concede ‘own goals’. “It’s not about being the best footballer,” says Matt Hudson of MANvFAT HQ. “You contribute by showing up, supporting your team, and staying accountable.”
Mass motivation
That accountability was key for Mike Palmer, 36, from Hinckley. “I rejoined in 2024 after a mate’s cancer diagnosis hit me hard. I was around 27 stone. By the next year I was down to 97 kilos.” Mike, who shares his journey on TikTok as @mikevsfat, now plays in a Midlands league and credits the team WhatsApp group for keeping him motivated. “If I skip a walk, I’m letting the lads down. The community is massive.”
MANvFAT’s success goes beyond the pitch. Clubs often become tight-knit communities with walking groups, gym meet-ups and even Snowdon climbs. Coaches aren’t ex-pros, but health professionals or former players who’ve lost weight themselves. Over a third have completed the programme.
The initiative has grown into other sports, including rugby, and has even launched clubs in the US as MANvFAT football celebrates its 10th anniversary
Sign-up to take part in the Man V Fat football programme
